WonderCon 2023

The dream of many comic book creators is to turn it into a franchise. But how does it happen? Historically, comic books have been a powerful source for our modern franchises: Superman and DC Comics, Spider-Man and Marvel Comics, Teenage Mutant Ninja Turtles, and The Walking Dead, among others. But even when a comic book gets into the public mind, it still takes investment and guidance to bring the property to movies, television, video games, toys, and other media across the world. Entertainment industry insiders Britton Payne (VP, Paramount Studios/Nickelodeon business & legal affairs), Veronica Hart (EVP, Paramount global franchise management/Teenage Mutant Ninja Turtles), AC Bradley (showrunner, Marvel’s What If…?; writer/producer, Ms. Marvel), Eddie Gamarra (VP of literary affairs, Nick content creation/live-action current series), and Jeremy Adams (writer for comics, The Flash, Green Lantern; film and TV, Batman & Superman: Battle of the Super Sons) explore the ways a comic book can inspire an entertainment company to put the full forces of their areas of expertise behind a particular comic book property, what they look for, how they do it, and how comic book owners choose their partners. Room 300E